SC
STARBUCKS CORP (SBUX)·Q3 2025 Earnings Summary
Executive Summary
- Q3 FY25 revenue of $9.46B grew 3.8% YoY (3.2% cc) and modestly beat consensus, but EPS of $0.50 (non-GAAP) fell 46% YoY, reflecting deleverage, added labor for “Back to Starbucks,” and a discrete tax item; management quantified a ~$0.11 EPS headwind from Leadership Experience 2025 and the tax item .
- Global comps declined 2% (transactions -2%, ticket +1%); U.S. comps -2% (transactions -4%, ticket +2%); International flat; China +2% comps on +6% transactions; net new stores +308 to 41,097 .
- Segment mix showed North America operating margin down to 13.3% (from 21.0% YoY), International at 13.6% (from 15.6%), and Channel Development at 45.1% (from 53.7%), highlighting broad margin compression .
- Call tone: turnaround progressing ahead of schedule; accelerated rollout of Green Apron Service mid‑August, Smart Queue deployment, and portfolio “uplifts” set up 2026 innovation wave (protein cold foam, reimagined Rewards, new prototypes); no formal numeric guidance, conservative near‑term view given macro/ticket dynamics .
What Went Well and What Went Wrong
What Went Well
- China returned to positive comps (+2%) on +6% transactions driven by product innovation and pricing changes; International revenue topped $2B for the first time, with seven of top ten markets comping positively .
- Operational pilots showed improved speed and transaction capture: Smart Queue cut in‑café times to under four minutes for 80% of orders and drive‑thru under four minutes; peak transaction comps improved; non‑Rewards traffic grew YoY for the first time since post‑pandemic .
- Brand and customer value perception improved, with stronger marketing resonating and reduced reliance on discounts; ticket grew in U.S. (+2%) amid fewer discounted transactions .
What Went Wrong
- EPS and margins missed investor expectations: GAAP operating margin fell 680 bps YoY to 9.9% and non‑GAAP to 10.1% given deleverage, added labor, Leadership Experience 2025, and inflation; GAAP EPS down 47% YoY .
- North America margin contracted sharply (13.3% vs 21.0% YoY) amid traffic declines (U.S. transactions -4%) and licensee softness (grocery/retail) .
- Effective tax rate jumped to 31.8% (vs 24.8% prior year) primarily due to discrete changes in indefinite reinvestment assertions for certain foreign entities (~850 bps), further pressuring EPS .
Financial Results
Consolidated Performance vs Prior Quarters
Actuals vs S&P Global Consensus
Q3: Revenue beat, EPS missed. Q2: Revenue and EPS both missed. Q1: EPS modestly beat, revenue near‑inline .
Segment Breakdown (Q3 FY25 vs Q3 FY24)
KPIs and Operating Data
Guidance Changes
Earnings Call Themes & Trends
Management Commentary
- “It’s clear Back to Starbucks is the right plan… We are building a better Starbucks… stronger, more resilient, and consistently growing” — Brian Niccol (CEO) .
- “In 2026, we'll unleash a wave of innovation… We're building back a better Starbucks experience and a better business” — Brian Niccol (CEO) .
- “We made a significant non‑recurring investment in our Leadership Experience 2025 and also incurred a discrete tax item, which in the aggregate, negatively impacted Q3 EPS by $0.11” — Cathy Smith (CFO) .
- “We will invest over $500,000,000 of additional labor hours into our U.S. company‑operated portfolio over the next year… beginning with our Green Apron Service rollout in mid‑August” — Cathy Smith (CFO) .
Q&A Highlights
- Labor investment and offsets: ~$500M incremental labor hours planned; broad cost structure reset (COGS, OpEx, G&A) to offset and support margins in 2026–2028 .
- Margin trajectory: 2019 profitability seen as a guidepost with aspiration to reach/exceed over time, contingent on top‑line growth and cost discipline; investor day slated for early 2026 .
- Green Apron rollout: Full U.S. deployment starting mid‑August; assistant store manager expansion part of roster strategy .
- China strategy: Evaluating strategic partner to capture growth while retaining meaningful stake; strong brand momentum and comp recovery .
- Pricing stance: Price is the last lever; intent not to raise prices in FY25; app to improve price transparency .
Estimates Context
- Q3 FY25 EPS missed consensus ($0.50 vs $0.645*) on deleverage, labor investments, and discrete tax; revenue beat ($9.46B vs $9.30B*) as store growth and International strength offset U.S. traffic declines .
- Given conservative near‑term U.S. posture and margin investments, near‑term EPS estimates may drift lower, while revenue can remain resilient with International momentum and fall seasonal strength (PSL) .
Values retrieved from S&P Global.*
Key Takeaways for Investors
- Revenue resilience, EPS pressure: Mix of International growth and store expansion is offsetting U.S. traffic, but margins/ETR are constraining EPS; expect EPS normalization only as operational improvements scale .
- Turnaround execution is the catalyst: Accelerated Green Apron Service, Smart Queue, and portfolio “uplifts” are tangible levers to drive transaction recovery; watch U.S. morning daypart and non‑Rewards traffic trends .
- China stabilization improving optionality: Positive comps with transaction growth and potential strategic partnership could de‑risk growth and improve local execution .
- Margin recovery is multi‑year: Management frames 2019 margin as a guidepost; near‑term margins pressured by deliberate labor investments; look for 2026–2028 cost actions and scaling benefits .
- Dividend sustained: $0.61/share declared and 61 consecutive quarters underscore commitment to shareholder returns amid turnaround .
- Risk watch: Tariff exposure outside green coffee mitigated; coffee costs moderating with hedges; macro uncertainty tempers near‑term U.S. trajectory .
- Trade setup: Near‑term reactions likely driven by EPS miss vs revenue beat; medium‑term rerating hinges on visible U.S. traffic inflection and margin stabilization as operational changes scale into 2026 .